ATHENS Noted motivational speaker Zig Ziglar once said, "You do not pay the price of success, you enjoy the price of success."
Georgia football fans can certainly appreciate that as they've seen the average price of a secondary market ticket more than double in the past three years.
Data obtained from TicketIQ shows the average price of a ticket to a Bulldogs game in 2019 as of Aug. 13 is an eye-popping $487 up from $323 in 2018, and more than double the 2016 average of $234.
That average price is skewed by the unbelievably high average price for a secondary market ticket to the Georgia-Notre Dame game in Sanford Stadium on Sept. 21 $1,220.
Georgia's annual clash with Florida is the No. 5 most in-demand ticket, per stub-hub
2. Ohio State-Michigan
3. USC-Notre Dame
Interestingly enough, the Georgia-Florida game is not among the top 5 most in-demand neutral site games this season in the nation, or even in the city of Jacksonville.
StubHub data shows 5 most in-demand neutral site games and where fans are coming from:
Georgia football represents the second most in-demand tickets in college football overall, according to StubHub data, trailing only Michigan.
The Bulldogs ticket sales have more than doubled on StubHub, likely fueled by the Notre Dame game.
5. Penn State
6. Texas A&M
8. Ohio State
9. Notre Dame
Last season marked the first time Georgia ranked on StubHub's Top 10 demand list, debuting at No. 5.
The Bulldogs' fans are buying paraphernalia, too, with an averaged of eight fan items sold on eBay per hour, according to StubHub data.
Only Ohio State and Alabama are selling more.
This preseason marks the first time the SEC is the top-selling conference, according to StubHub. The SEC is out-selling the Big Ten by 34-percent.
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