ATHENS — USC and UCLA are planning to leave for the Big Ten as early as 2024, per multiple reports, and the Big Ten could vote the West Coast schools in as early as Thursday night.
The move was initiated by the Los Angeles area schools and would more than double their revenue, Pac-12 reporter Jon Wilner report, in addition to adding great value to a new Big Ten television deal with Fox expected to be announced in the next month.
The Pac-12 powerhouses’ move suggests more seismic changes ahead as collegiate sports look for modified, sustainable revenue models on the heels of NIL and one-time transfer legislation passed last July.
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